For our written content, we really wanted to focus on giving their brand a 'face'. We knew from our research that farmers appreciate the opinions of people they know over corporate advertising. For that reason, we decided to give their brand a story and show their customers who they are as people. We felt this was the best way to convince their customers that they know what they are talking about, and help the process of buying a fence feel more personable. We also wanted to push the idea that they were locals, and used New Zealand materials in their products.
Alongside this, we obviously wanted to fit with the overall theme of 'fencing in fast-forward'. Because of this, we decided to produce a written 'how-to' to show their customers how simple and quick it is to use their fence posts. Alongside this, we decided to include farmer testimonials so potential customers would be able to hear first-hand, from other farmers, how quick the product really is.
In our project brief, our group said we would help give them a rebrand, with a new logo and website design. Because of this, we felt the best way to present our written work was a fully designed, mock website. To view all the content as it would be laid out on the website, click here. (This will open up an external PDF file)