What is NASDA?
NASDA is the leading music theatre training school in all of New Zealand. It maintains a consistent turnover of industry ready performers who are trained in all 3 specialisations of music theatre; dancing, singing and acting.
Recently it has seen a drop in application numbers and hopes to correct this by reestablishing a firm brand identity that encourages passionate, young performers to achieve their on-stage dreams. Showing off their supportive teaching staff, specialised training, industry networking opportunities, and much more that the course has to offer; is key to how NASDA wishes to present itself.
When talking to our clients Andrew Snell, Sara Brodie and Simon Goudie, they outlined that the key issues are:
• NASDA has had a drop in applications by almost half over the past 5 years. Most of this is due to covid, however, NASDA is ready to reclaim its spot as a highly competitive course.
• The individual brand identity of NASDA gets lost in the marketing needs of the institution it's under.
We want to show off all that NASDA has to offer in its purest form. A showcase of what makes NASDA great. Our main goal is to focus on elevating and streamlining NASDA's online presence, providing a suite of content to be used on the NASDA website and socials.