New Zealand Broadcasting School
© New Zealand Broadcasting School 2022

Waka on Avon

Chino Barrett-Lovie
Helena Bowater
Nikki Carroll
Rhys Dunsmuire
Matt Hutchins
Tia McDougall
Fletcher Platt
Josh Robertson
Waka on Avon
WOA main pic
Waka on Avon caravan  NZBS

The theme of our multi-media campaign for this new business venture is to focus on Waka on Avon's three key principles: Education, Conservation and Entertainment

Our multi-media content package for our client is made up of the following:

1) Client story for promotional purposes

2) A 1 minute 30 second promotional video - aimed at both international and domestic audiences

3) Promotional brief to TVNZ Breakfast show - focusing on opportunity for Live Cross from Christchurch team

4) Promotional brief to TVNZ What Now show - focusing on an episode of the show being hosted by Waka on Avon

5) Three 20-25 second social media video clips (Waka Safety Video series) 

6) Press release to Maori Television/shows

7) A 7 minute visual documentary in three parts - looking at the history and future of Waka in Ōtautahi

8) A 4 minute audio story in two parts - aimed at 10 to 12 year olds - including Waka history and promotion of Waka on Avon

9) Six 30 second radio adverts - aimed at a More FM audience

10) Media Plan on how to utilise the content - period covering December 2020 to February 2021

11) A 5 minute 360 virtual tour (including three 30 second historical/informative audio clips)