The campaign focuses on ‘Make your Mahi have Meaning’. This theme demonstrates how mahi aroha (work performed out of love) in a volunteer capacity can be extremely rewarding and meaningful.
One of the courses we run in the second year of the degree involves student groups working with an external client to create content.
The groups are formed across the 'craft' streams of radio, screen production and journalism to blend a range of skills.
Students are required to negotiate a creative brief with the client, which entails defining a target audience and answering client objectives. They then produce a content package, which includes video, audio and written content. See below for examples of the content produced.