Willowbank Wildlife Reserve is a wildlife park and nature reserve inChristchurch, New Zealand.
It houses 95 species and is a family-run business that opened it's doors in October 1974. Willowbank is committed to preserving New Zealand's native species and rare animal breeds. It has three main principles it remains true to:
- To be part of the conservation of species.
- To educate consumers and advocate for wildlife.
- To provide entertainment to families and visitors.
Before COVID-19 Willowbank had approximately 120,000 annual visitors.
As New Zealand's boarders are now closed foot traffic has reduced significantly. Willowbank strives to remain close to it's three principles and needs to have visitors in order to continue to help the conservation of our native species. When meeting with Mark Willis (our client) he discussed the importance of educating former customers of Willowbank about the conservation of animals through telling some "Untold Stories" of Willowbank. The idea has now been launched into a full content campaign that has elements of all digital media. This campaign has been created to educate consumers and entice them to come visit Willowbank Wildlife Reserve again.