Te Ōhaka is the facility run by the Ministry of Awesome on the Ara Institute of Canterbury City Campus.
The “This Could Be You” campaign was a collaborative effort between the Ministry of Awesome and the New Zealand broadcasting school. The goal of the campaign was to bring more awareness to Te Ōhaka, the start-up incubator run by MOA, as well as focus on what is offered to students at Ara Institute of Canterbury by providing content for marketing and social media.
Our clients outlined that they wanted to focus on three of their offered products.
Entrepreneurship and Innovation Courses
Springboard - Te Ōhaka’s applied learning programme for Ara Students
Ara Research Hub powered by Te Ōhaka
The “This Could Be You” campaign consists of both audio and visual content showing what someone can expect from going to Te Ōhaka as a student or as a potential start-up.
Welcome to Te Ōhaka
Our aim was to create video content for school classes, Ara students, and Te Ohaka’s social media platforms. These videos push brand awareness while promoting an alternative career choice for those intending on studying.
Te Ōhaka - Research Hub
Te Ōhaka - Innovation & Entrepreneurship Courses
Te Ōhaka - Springboard Program
The Big Five
The Big Five Q&A videos are a chance for members of the Te Ōhaka community to share some personal experiences. Created for Instagram reels.
The Three videos cover the process of establishing a start-up and how the Te Ōhaka community is looking into the future.
The Big 5 - The Start
The Big 5 - The Journey
The Big 5 - The Future
This Could Be You Podcast - Buzz Club - Reel
This Could Be You podcast - S360 - Reel
This Could Be You Podcast - Buzz Club
These have been produced and directed to benefit those who are inspired by others’ ideas for a business startup while explaining how Te Ohaka can help your journey. This was executed by talking to two previous start-up companies that have been/are at Te Ōhaka.
First Podcast: Buzz Club Brewery
Second Podcast: S360 (Caroline Thalund)
This Could Be You Podcast - S360
These posts are intended to break up the "This Could Be You" campaign. Due to its short length of time, with the intention of coming across less forceful.
On behalf of the New Zealand Broadcasting School we would like to formally thank Te Ōhaka for there collaboration and communication through this process. The environment at Te Ōhaka felt welcoming and couldn’t have asked for a better client! We are proud of the work we have produced and hope you love it also!