For the Rotary Oceania audio content, we created a 10-minute-long interview podcast. The aim was to showcase Rotary in its best and most interesting way, something that would truly appeal to our target audience.
We decided to look into the youth programs that Rotary already offered like MUNA, ROTARACT and RYPEN, but there was one program that stood out from the rest, the Rotary Exchange. We chose the Rotary Youth Exchange because it is by far the most eye catching option for youth, the possibility of fully funded international travel is enough to make anyone want to know more.
We found Leah Kassick, a 20-year-old student that has recently returned from a Rotary Youth Exchange in Denmark. We chose to interview Leah because we wanted the subject of our interview to be someone that our target audience could relate to, a down to earth student. The interview itself reinforces the expectations a young person would have about a Rotary Exchange, being that it’s a great time and a valuable opportunity.